Momo Business Guides
Build your first WhatsApp flow
From the empty state to a published keyword flow with one button and one question, a simulated run, a publish and a real test from a customer phone.
News & insights
Fresh perspectives.
Better conversations.
News, ideas, and practical guides for the businesses connecting East Africa.
From the team at Momo Business
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Momo Business Guides
Practical ways to connect, automate and grow with Momo Business.
Momo Business Guides
Flow steps: Ask
Buttons, lists, typed answers, forms, files, locations and carts — what each question accepts, where it stores the answer and which branch it leaves by.
Momo Business Guides
Flow steps: Decide
Variables, conditions, switches, checks, split tests, loops, subflows and jumps — the logic between the messages.
Momo Business Guides
Flow steps: Do
API calls, webhooks, SMS and email, contacts, orders, payments, refunds and your Data tables — the steps that change something outside the chat.
Momo Business Guides
Flow steps: Route
Hand to a human, assign, tag, switch the AI, record consent, verify a code, ask for approval, hold a lock or wrap writes in a transaction.
Momo Business Guides
Flow steps: Say
The steps that send a message, a file, a pin, a card, a reaction or the catalogue and carry straight on — every setting and every branch.
Momo Business Guides
Flow steps: Think
The AI steps inside a scripted conversation — one answer, a bounded agent hand-over, classification, extraction, a knowledge-base answer, translation.
Momo Business Guides
Flow steps: Wait
Delays, a time of day, the 24-hour window, opening hours and rate limits — how a flow waits, and what wakes it.
Momo Business Guides
Flows and your data: what is kept, for how long
The retention periods for traces, answers and conversations, who can read a customer's answers, encryption at rest, and how to erase one person's data.
Momo Business Guides
Take payments inside a flow
Collect payment by prompt, link or lipa number, hold a booking until it is paid, create orders priced from the catalogue, refund with approval — and where the money lands.
Momo Business Guides
The 24-hour window and templates in a flow
What closes WhatsApp's 24-hour window, which step can re-open it with a mapped template, what window_closed means and how to test for it.
Momo Business Guides
Why did my flow stop?
Every reason a flow conversation ends — completed, handed over, dead end, abandoned, error, switched off, ended by staff — in plain words, with what to do.
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